Mobile Design

UX/UI Design

OTT Platform

Brand Redesign

ChaiShots — OTT Platform Redesign

ChaiShots — OTT Platform Redesign

A complete UX/UI redesign of ChaiShots, a lifestyle-first OTT platform blending chai culture with short-form storytelling.

A complete UX/UI redesign of ChaiShots, a lifestyle-first OTT platform blending chai culture with short-form storytelling.

Situation


Situation


Users were dropping off after watching just 1–2 videos due to poor navigation, inconsistent design, low contrast, and a paywall that felt transactional — the app lacked the warmth and freshness of its chai-themed brand.

Users were dropping off after watching just 1–2 videos due to poor navigation, inconsistent design, low contrast, and a paywall that felt transactional — the app lacked the warmth and freshness of its chai-themed brand.

Task

Task

Redesign ChaiShots end-to-end — fix usability gaps, build a cohesive design system, streamline the user flow from discovery to subscription, and reposition it as a premium lifestyle OTT platform.

Redesign ChaiShots end-to-end — fix usability gaps, build a cohesive design system, streamline the user flow from discovery to subscription, and reposition it as a premium lifestyle OTT platform.

Actions

Actions

Followed the Double Diamond framework to audit UX gaps, define problems, develop 70+ wireframes and prototypes, create a chai-inspired brand identity (yellow & dark palette, custom logo), and deliver a refined UI with personalized recommendations, micro-interactions, and thumb-friendly navigation.

Followed the Double Diamond framework to audit UX gaps, define problems, develop 70+ wireframes and prototypes, create a chai-inspired brand identity (yellow & dark palette, custom logo), and deliver a refined UI with personalized recommendations, micro-interactions, and thumb-friendly navigation.

Results

Results

Delivered a modern, engaging redesign with a unified design system, improved content discoverability, simplified onboarding, and value-driven subscription tiers — transforming ChaiShots from a basic streaming app into a lifestyle-first OTT experience.

Delivered a modern, engaging redesign with a unified design system, improved content discoverability, simplified onboarding, and value-driven subscription tiers — transforming ChaiShots from a basic streaming app into a lifestyle-first OTT experience.

Conclusion

edesigning ChaiShots taught me that a great streaming experience goes beyond just serving content — it's about creating a space that feels warm, intuitive, and worth coming back to. By grounding every decision in user pain points and following a structured design process, I was able to transform a fragmented app into a cohesive, lifestyle-first OTT platform. This project reinforced my belief that strong branding, thoughtful UX flows, and a unified design system can turn even a simple product into something that truly connects with its audience.