Web Design
Branding
UI/UX
Landing Page
Bubbles Salon - Redesign website
Bubbles Salon - Redesign website
A seamless minimalist website redesign for a 21-year-old beauty salon brand built for modern digital presence.
A seamless minimalist website redesign for a 21-year-old beauty salon brand built for modern digital presence.
Situation
Situation
Bubbles, a premium salon with 21+ years of reputation, was pulling roughly 20,000 monthly visitors but converting almost none of them — around 90–120 form fills a month (~0.5%). The brand’s in-salon quality simply wasn’t reaching its online funnel.
Bubbles, a premium salon with 21+ years of reputation, was pulling roughly 20,000 monthly visitors but converting almost none of them — around 90–120 form fills a month (~0.5%). The brand’s in-salon quality simply wasn’t reaching its online funnel.
Task
Task
Redesign the responsive landing page to convert existing visitors into inquiries and bookings — with traffic held constant, so any lift had to come purely from the experience, not from more eyeballs.
Redesign the responsive landing page to convert existing visitors into inquiries and bookings — with traffic held constant, so any lift had to come purely from the experience, not from more eyeballs.
Actions
Actions
I rebuilt the page around hero storytelling, service clarity, visual proof, and unmissable CTAs, structured for responsive behaviour and Framer implementation. I prioritised funnel logic over decoration — making what they offer, why it’s premium, and the next step obvious above the fold — and added a scalable section structure so seasonal campaigns and new services could plug in without a rebuild. The trade-off: fewer decorative flourishes in favour of a tight, conversion-first hierarchy.
I rebuilt the page around hero storytelling, service clarity, visual proof, and unmissable CTAs, structured for responsive behaviour and Framer implementation. I prioritised funnel logic over decoration — making what they offer, why it’s premium, and the next step obvious above the fold — and added a scalable section structure so seasonal campaigns and new services could plug in without a rebuild. The trade-off: fewer decorative flourishes in favour of a tight, conversion-first hierarchy.
Results
Results
Qualified leads rose from ~90/month to 310+/month on the same ~20,000 visitors — roughly a 3× increase (~240%), lifting conversion from about 0.5% to about 1.5% and turning the site into a consistent 8–10 leads/day channel. The section structure also cut the cost of running future campaigns.
Qualified leads rose from ~90/month to 310+/month on the same ~20,000 visitors — roughly a 3× increase (~240%), lifting conversion from about 0.5% to about 1.5% and turning the site into a consistent 8–10 leads/day channel. The section structure also cut the cost of running future campaigns.
Conclusion
The project successfully transforms business strategy into a high-performing digital experience characterized by thoughtful design and strong execution for a beauty and salon business.
More projects
Peoplens – The All-in-One Employee Management Platform
A smart HR platform that simplifies workforce management through interactive org charts and data-driven insights.
Bubbles Salon - Redesign website
A seamless minimalist website redesign for a 21-year-old beauty salon brand built for modern digital presence.
MarketAlpha - Knowledge Cubed's Tool Case Study
A UX/UI case study for a real estate data tool that transforms complex market intelligence into visual clarity.
Peoplens – The All-in-One Employee Management Platform
A smart HR platform that simplifies workforce management through interactive org charts and data-driven insights.
Bubbles Salon - Redesign website
A seamless minimalist website redesign for a 21-year-old beauty salon brand built for modern digital presence.